Posts Categorised: Marketing

Bonjour Paris! A DRIVE Graduate Trainee in Marketing assigned to France

Bonjour Paris! A DRIVE Graduate Trainee in Marketing assigned to France

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Hey there and greetings from Rambouillet (France)! As an Automotive DRIVE Graduate Trainee it is part of my program to spend several months abroad. I am therefore very happy to share my experience with you. One week before the official start of my time as expatriate, I moved to France to settle into a new…

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What does an Automotive DRIVE Graduate do in Communications?

What does an Automotive DRIVE Graduate do in Communications?

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I started as an Automotive DRIVE Graduate in Marketing/Communications together with my generation 10 colleagues in May 2015. Since, I spent seven months in my first assignment in the division Interior, Business Unit Commercial Vehicles Aftermarket with a Headquarter function close to Frankfurt (Germany). My tasks during this first assignment are really broad. From maintaining…

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Continental and adidas – A success story

Continental and adidas – A success story

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Since 2007, Continental has been supplying sports goods manufacturer adidas with “Traction Compound” soles for various segments of the footwear market. The initial adidas project which focused on better grip has grown into a technology cooperation that has already resulted in more than 80 different shoes being brought to market, helping professional marathon runners to…

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From Technical Product Designer to Event Manager – Apprenticeship at Continental

From Technical Product Designer to Event Manager – Apprenticeship at Continental

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“Increasing Academization having Ramifications on the Labor Market” – this was a headline from a German news magazine which recently caught my eye. Getting a university degree seems to be a very popular trend these days. At the same time, you hear very critical remarks from many young people about “easy” apprenticeships. As a 22-year-old…

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