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December 3, 2014, 8:45 p.m.: The atmosphere is filled with nervousness and tension. The air in the teepee at the Chancellery seems to be getting thinner and thinner. And then finally: “And the winner is… Continental with the ContiFlugMission!”. The tension suddenly gives way to a feeling of happiness! But let’s go back to the very beginning.

October 17, 2014: Today is the closing date for entering the HR Excellence Awards. We are competing with the pupil competition ContiFlugMission in the “Corporate apprenticeship marketing” category. Do you think we’re in with a chance? After all, the HR Excellence Awards, which are being awarded by the Human Resources Manager magazine in 2014 for the third time, are by no means insignificant among HR circles. Other corporations such as BASF, VW, Audi, and Telekom are at the starting line with their respective projects, too.

November 5, 2014: Now we know for certain, as we have just received the e-mail informing us that we have been shortlisted with the pupil competition for secondary and intermediate schools, and that we will be given the opportunity to present our project on December 3, to a jury consisting of 30 HR experts from leading German and international companies.

HR Excellence Award
Stefan and me holding the award in our hands

December 3, 2014, 8:30 a.m.: Professor Stefan Sostmann, ContiTech – R&D Materials, and I are standing in the QuadrigaForum Berlin with our rubber engine airplanes, teacher manuals, and other ContiFlugMission materials. Why Stefan Sostmann as a chemist? Without him, it would have been impossible to come up with the design and structure of the competition. After implementing the project in the 2nd quarter of 2014, our shared goal is now to convince the jury that the ContiFlugMission is an innovative approach to get pupils in their early teens interested in MINT topics and careers, and in so doing situating Continental as an attractive employer. After just 20 minutes (we could have told them so much more!), our time was up. But what we did not yet know was that the jury had already selected us as the winner!





Sandra Seemann

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