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Things can finally get underway. After months of preparation in the IAA Career Week project team, we today got going with the first topic day – Culture and Values. Over sixty targeted students responded to our invitation and showed up at our booth in hall 5.1 to find out more on the topic of values, communication, culture and, of course, careers at Continental. But that is just the start of it all!
In the upcoming days, my colleagues and I will do everything we can to inform the students as to the fantastic professional opportunities open to them at the company. And we can count on top-class support: We were able to convince no fewer than three Executive Board members of the merits of our concept: Nikolai Setzer, Elmar Degenhart and Elke Strathmann. Acting as ambassadors, they will make the case for Continental as employer in talks and a panel discussion. And even on the first topic day, we were able to win over a top-notch referent in the person of Felix Gress, our head of Corporate Communications. Together with his staff, he has already devoted years of work to the topic of values & culture. Apart from his expertise in the matter, Gress has an entertaining way of putting things across that gets his hearers excited about the subject. Drawing on select examples, he described a change in values that is being implemented at the company and that it is driving forward worldwide. More and more employees are taking heed of it in their day-to-day work – and also communicating it via various channels.
Following this, a wide range of workshops dealing with communication were on the agenda. And particularly intriguing: We wanted to know how a career brochure has to be structured and what it has to contain to give students a perceptible added value. And so we directly approached the target group to then be able to offer a good and efficient product. Which is as much as to say: The results were great and will find their way into the conception of the brochure.
Of course, it would have been amiss had there not been a thorough tour of the booth by well-trained guides capable of giving the students an overview of the company’s world of products and in this way insinuating the sundry possibilities open to them in the corporation. What many still don’t realize: Nowadays, we make over seventy percent of our sales with products that have nothing to do with our well-known premium tires. Whether brakes, drives or navigation systems, there is hardly a car on the road any more not equipped with a Continental product. What we do already notice these days: The booth’s entire staff is very enthusiastic and a highly committed help in the fight for the best talent. And so we manage to present ourselves as what we are: one of the top employers in the automotive sector, with diverse career possibilities and – extremely important – a very pleasant, friendly atmosphere. Curious? Visit us at the IAA at booth A08 in hall 5.1.
More info on Career Week at the IAA is available here.