Challenging work environments, shopfloor interactions and intercultural experiences with all the PTG (Power Transmission Group) production locations in Asia drove me to establish a shopfloor management system which is easy to explain and builds a team spirit. Everyone should pitch in for the other and collectively achieve the goal of the organization and the ‚One Family‘ mindset – blue collar workers and white collars alike.
Continental has some of the best value based systems with the 4 values, the Continental idea management, CBS (Continental Business System) and TMP (Total Productive Maintenance) where we are adding value to our products in terms of cost, processes & human relations. But in the Asian locations, it has been inherently difficult to get the operators to align themselves with these concepts.

So can we balance everything and then diversify based on the necessity?

Enter the 4’E’concept!

The 4 'E' concept
The 4 ‘E’ concept
  • Educate shopfloor workers about the overall goal of the organization, both short term and long term – where we want to be , what we want to do and how we want to do it.
  • Encourage team work and active participation and contribution to overall development of the organization
  • Empower the employees both in thought and in practice to contribute effectively to the overall development of the organization
  • Establish standard operating procedures and practices developed through the steps named before. Establish a healthy work culture where contribution from everyone is both welcomed and appreciated.


The 4 ‘E’ concept is a continuous cycle. Even an established process will continue to move through the cycle to improve and innovate further. Essentially it works towards the development of the shopfloor in all aspects including work culture, production development and new investments. During the course of implementation CBS, CIM (Continental Idea Management), CSI (Customer Satisfaction Initiative), TPM and CRP (cost reduction program) can all be integrated together, supporting each other. With the concept we reach the shopfloor in a very simple yet effective manner. We drive the idea of Continental into each and every employee of the organization who is essentially our biggest asset. We are all one BIG Family aspiring to a common goal.


How is ‚4 E‘ related to the 4 Basic Values ?

Our values connected to 4 'E'
Our values connected to 4 ‘E’

At the end of the day, what matters the most to a successful and world leading organization is not ‘What have I achieved’ but ‘What have WE achieved’.

So every ‘Me’ is us has to turn to the ‘WE’.


Interested in working with us? Check our open positions at



Srikrishna Bhogaraju

Srikrishna Bhogaraju

My association with Continental AG started as an intern with Continental Temic in March 2011 followed by my Master thesis which gave me an entry into ContiTech AG and now I am a part of the ContiTech Management Program. I am currently assigned in India at ContiTech India Private Limited and my daily schedule includes looking into various aspects concerning the overall working of the plant with the main focus being on Development projects apart from Production Planning and Quality improvement. This apart I also look into standardizing the procedures and bringing in effective managerial practices working along with the entire Team here at our Plant in Sonepat, Haryana, India. Now through the People@Continental Blog I wish to connect to a wider audience at Conti and would love to share my experiences and at the same time read the experiences of others at Continental AG.

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